Digital Marketing Manager

Job description

About Garu:

Founded in 2017, Garu is a rapidly growing SaaS company providing an all-in-one business management platform for digital marketers. With over 10,000 users worldwide and a 125% year-over-year growth rate, we're revolutionizing how marketing professionals manage their operations. As we expand our market presence, we're seeking a talented Digital Marketing Manager to drive our growth initiatives.

Position Overview:

Lead Garu's digital marketing strategy, focusing on acquiring new users while nurturing our existing customer base within the digital marketing community. You'll work directly with the CMO and product team to showcase our platform's value to marketing professionals worldwide.

Key Responsibilities:

• Develop and execute marketing strategies targeting digital marketing agencies, freelancers, and in-house marketing teams

• Manage our content marketing program, including case studies, whitepapers, and thought leadership content

• Lead demand generation campaigns across multiple channels

• Create and optimize marketing automation workflows

• Oversee our community engagement strategy and user advocacy program

• Analyze marketing metrics and optimize campaigns for user acquisition

• Collaborate with product teams to communicate new feature releases

Requirements:

• 5+ years of B2B SaaS marketing experience

• Proven track record marketing to marketing professionals

• Deep understanding of marketing automation platforms

• Experience with product-led growth strategies

• Strong analytical and data interpretation skills

• Bachelor's degree in Marketing, Business, or related field

• HubSpot and Salesforce experience preferred

Benefits Package:

• Competitive base salary ($90,000-$130,000)

• Equity package

• Performance bonuses

• Comprehensive health, dental, and vision coverage

• Unlimited PTO

• 401(k) with 4% match

• Home office setup allowance ($2,500)

• Professional development budget ($5,000/year)

• Free Garu platform access

• Monthly wellness stipend ($150)

Company Culture:

• Fast-paced, innovative environment

• Regular team building events

• Quarterly hackathons

• Emphasis on work-life balance

• Strong focus on professional growth

• Remote-first mindset

Originally posted on Himalayas